Giving Is Up. Why Is Fundraising Still So Hard?: What Giving USA Means for Your Nonprofit
The latest Giving USA report shows that charitable giving reached record levels, but many nonprofits are still facing a challenging fundraising environment. This session will look beyond the headline numbers to explore what the data really means for nonprofit leaders, how donor behavior is shifting, and what organizations should consider as they adapt their fundraising strategies.
Join our educational webinar on Tuesday, August 4, 2026, as we unpack the latest giving data and share practical strategies to help your organization build a more resilient approach to fundraising.
In this session, we’ll cover:
- The most important trends from the latest Giving USA report and what they may signal for nonprofits
- Why fundraising can still feel difficult even when overall giving is increasing
- How donor expectations, economic uncertainty, and competition for dollars are affecting fundraising strategies
- Practical steps nonprofits can take to strengthen donor engagement and build a more resilient fundraising approach
By the end of this webinar, you’ll have a clearer picture of what’s really driving the current giving landscape and concrete ideas to bring back to your development team.
Who Should Attend
Nonprofit executive directors, development and fundraising staff, board members, and anyone responsible for donor engagement and revenue strategy.
Reserve your seat today to join the discussion.
Date of Webinar
Tuesday, August 4, 2026
10 AM – 11 AM ET
Zoom Webinar
Speakers
Adam Holzberg
Moderator
Nonprofit Partner, SAX
Lauren Frary
Nonprofit Consultant, Strategic Guidance for Nonprofit Development
Vicki Bixel
CEO, Bixel Group